The Irrigation Association’s Smart Irrigation Month Committee named The City of Greeley as one of the winners of its fourth annual Smart Marketing Contest. Greeley won in the Affiliate – Landscape category for promoting Smart Irrigation Month in July and efficient outdoor water use.
The contest awards organizations that demonstrate outstanding efforts to promote Smart Irrigation Month through targeted marketing ideas and campaigns. Winners will be recognized at the Smart Irrigation Month Briefing, November 6, at the Irrigation Show and Education Conference in Austin, Texas, and will be showcased on the IA and Smart Irrigation Month websites.
Although Greeley’s Water Conservation program promotes outdoor water efficiency all summer long, a few special initiatives were planned in July for Smart Irrigation Month. The Greeley City Council designated July as Smart Irrigation Month. The Water Conservation program promoted efficient lawn watering through social and traditional media to a general audience and also sent targeted messages. Postcards were sent to residential customers who had above-average water use for the month of June with ways to use water more efficiently in July. In addition, those customers who received irrigation audits in July, were entered into Greeley’s Smart Irrigation Contest and three residents received free products and installation to upgrade their sprinkler systems.
“The contest is a great opportunity for companies to build customer relationships and be recognized for their efforts to educate customers about the benefits of efficient water use,” said Derick Wright, president of The Source, Inc. and chair of IA’s Smart Irrigation Month Committee. “This year saw some excellent efforts to promote Smart Irrigation Month. We’re seeing more and more companies — both agriculture and landscape — implementing campaigns across both customer and employee touch points, resulting in a truly integrated campaign.”