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Economic Health and Urban Revitalization

Welcome to City of Greeley’s Department of Economic Health and Urban Revitalization. We are proud to represent one of the fastest growing and forward-thinking communities in northern Colorado. With a population approaching 115,000, our community in 2018 was ranked #1 by Wallethub. for ‘Jobs and the Economy’ among 515 cities nationally, and the Greeley Metropolitan Statistical Area (MSA) was ranked by Forbes Magazine as the #6 fastest ‘Job Growth’ market in the country.

We have matched this recent growth and energy with a high-performing team to continue to move Greeley’s economy forward. With creativity, critical thinking and open communication, we have a passion for promoting growth and development in a public service setting. Our department consists of qualified specialists in two divisions: Economic Development and Urban Renewal.

Whether your business is already located here in Greeley and looking to expand, or you’re considering a move to our community, we are here to provide the resources and support to ensure your success.

Economic Health and Urban Revitalization News

West Side Development

Project Overview

The Water Valley Company has expressed interest in working with the City of Greeley to evaluate the viability, feasibility and public benefit of a partnership on the potential development of a mixed-use, transit-oriented, entertainment district development in West Greeley.

The project is roughly bounded to the south by Highway 34 and to the north by highway 257, between County Road 17 and Highway 257.

The project would include a new arena and ice center, a transit center, new opportunities for retail, lodging (including a water park hotel), and mixed-income housing. The arena would become home to the Colorado Eagles professional ice hockey team. The Eagles compete in the American Hockey League (AHL), the top minor league of the National Hockey League (NHL).

The City of Greeley is carefully considering this opportunity as it has the potential to align with our community's values and economic development goals. If pursued, the project could create a regional destination that enhances connectivity, generates new revenue, and supports local businesses, positioning Greeley as a regional leader.

Project Status

At the City Council meeting on 7/30, members of Council unanimously authorized the City Manager to sign a non-binding Memorandum of Understanding to pursue due diligence on a potential partnership with The Water Valley Company for a new development on the West side of Greeley.

If preliminary work shows the project is viable and beneficial, the Parties intend to negotiate a definitive PPP Agreement. Water Valley anticipates submitting the results of the research and analysis conducted as outlined in the MOU in late October. At that point, city staff and Council will review all materials and conduct further analysis before presenting findings to Council in early 2025.

More Information

Business Retention & Expansion Reports

Strategic Housing Plan

What we do. How we do it.

Our staff takes a proactive approach toward customer service, business retention, business attraction, workforce development, urban renewal, housing development and business advocacy. We love what we do and want to talk to you about your next project!

You can know what we know.

From business and industry intelligence to demographic and workforce trends, we would love to share with you what’s great about our local and regional economy and how your business will grow and thrive in Greeley. We also maintain a real estate database of available land and buildings to help you find your next location.

We have friends in lots of places.

We are proud of the relationships we have developed in the community, region and state, including partnerships with the following entities:

We have heart.

Through the Greeley Urban Renewal Authority (GURA), we manage programs to provide a wide range of housing and neighborhood assistance to individuals with lower incomes and manage commercial rehabilitation and development within our urban renewal boundaries. We believe in taking care of the heart of our city and are proud of the significant capital investment that has occurred in our core. We expect this trend to continue.

Sweeten the deal.

We have an array of helpful tools and incentives to help your business grow, including grants, development fee waivers, tax refunds, and competitive pricing for raw water. Tell us about the project you are contemplating, and depending on qualifications, we just might be able to help you get it to the finish line.

Noco Redi

Colorado SBDC logo

Greeley Chamber of Commerce logo

Downtown Greeley

NoCo Manufacturing

Upstate Colorado Economic Development

NoCo Health Sector Partnership

Choose Colorado Logo

For more detailed information on our two divisions, visit these associated websites:

Economic Health and Urban Revitalization

1100 10th Street, Suite 402
Greeley, CO 80631

Monday - Friday
8:00 a.m. to 5:00 p.m.

970-350-9380 tel
970-350-9828 fax

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