For Immediate Release
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Though most Coloradans recognize that water is a precious commodity in our state, we don’t often think about it until we get our bill – or if nothing happens when we turn on the tap. The City of Greeley recognized that, in order to get people to care about water, they first had to get them to think about it. So a team at Greeley Water and Sewer has launched a new educational campaign aimed at doing just that, believing that if people had a better grasp of where their water comes from, we might all be able to work toward the same goals.
Those goals are summed up in the city’s “Four Point Plan”: improving conservation, strengthening infrastructure, continuing acquisition, and expanding storage – all of which are designed to address northern Colorado’s rapidly growing population. That number is projected to nearly double by 2050.
Greeley's team has been working with helveticka, the Spokane, Wash.-based creative firm responsible for the successful “Greeley Unexpected” campaign. The first phase is designed to raise awareness around water as a necessary component of all life on earth. The campaign will consist of print advertising, television, social media, community engagement, and an interactive website (GreeleyH2O.com) that will serve as a resource for water education.
Greeley wants to get people to stop and think about what they’re using and why, understand what it takes to get it to them, and how everyone has a role in ensuring that future generations will continue to have access to life-giving water.